We’re delighted to announce that Pitch Perfect has gone live on Amazon. (Update: and iTunes!)
“A must-read for anyone trying to get their app reviewed by the media”
- Aaron Watkins, President, Appency PR
“This book illustrates the intricate relationship between product developers and bloggers so well, that I can almost hear David Attenborough’s disembodied voice narrating the complex dance.”
- Carl E. Moebis @ iBackFlip Studios LLC
“As a long time indie app publisher I felt like someone had finally lifted the veil over what really goes on in the minds of the reviewers at a major blog site.”
- Ken Landau, co-founder, mobileAge, LLC
“Lots of bite-sized action points and for the savvy developer without the massive PR budget, this is Gold”
- Tope Abayomi, AppDesignVault Founder
“This book is fabulous. I wish I would have read it 3 weeks ago. It would have saved me some embarrassment. I haven’t been able to put it down since I started.”
- Jon Fawcett, Jon Fawcett, Owner, [Fuse]Chicken
“[E]very developer probably would benefit by checking out this e-book before approaching a publication with either a press release or a pitch to do a review…These two writers have been there and done it all, so their advice is spot on. Pitch perfect is 235 pages, well written, informative, and has an extensive table of contents.”
- John Martellaro, the Mac Observer
“There are tons of great mobile programming resources but very few great resources for app marketing. Erica and Steve do a fantastic job in their book Pitch Perfect explaining in detail the best way to raise awareness for your indie apps. I have virtual yellow highlighter all over my copy!”
- Elia Freedman, CEO, Infinity Softworks, maker of powerOne calculators
“Because of Perfect Pitch, I now have a glimpse of a bloggers life and can ask myself, “What would I want to see/read if I was in their shoes?” I enjoyed learning from the many real life examples of Do’s and Don’ts, the importance of the subject line, and the structure of a description. I also laughed quite a few times at the comics throughout the book. The comic where the mom reviewed her sons app cracked me up.”
- Saied G, It’s About Time Products LLC
“I bought & gifted “Pitch Perfect” after seeing @macgenie’s tweet last week. Started it today. Condensed wisdom.”
– Mark Fuccio, Tactics Sells High Tech Inc.












