Pitch Perfect now live on Amazon

Published on May 18, 2012 by in Books

We’re delighted to announce that Pitch Perfect has gone live on Amazon. (Update: and iTunes!)

“A must-read for anyone trying to get their app reviewed by the media”
– Aaron Watkins, President, Appency PR

“This book illustrates the intricate relationship between product developers and bloggers so well, that I can almost hear David Attenborough’s disembodied voice narrating the complex dance.”
– Carl E. Moebis @ iBackFlip Studios LLC

“As a long time indie app publisher I felt like someone had finally lifted the veil over what really goes on in the minds of the reviewers at a major blog site.”
– Ken Landau, co-founder, mobileAge, LLC

“Lots of bite-sized action points and for the savvy developer without the massive PR budget, this is Gold”
– Tope Abayomi, AppDesignVault Founder

“This book is fabulous. I wish I would have read it 3 weeks ago. It would have saved me some embarrassment. I haven’t been able to put it down since I started.”
– Jon Fawcett, Jon Fawcett, Owner, [Fuse]Chicken

“[E]very developer probably would benefit by checking out this e-book before approaching a publication with either a press release or a pitch to do a review…These two writers have been there and done it all, so their advice is spot on. Pitch perfect is 235 pages, well written, informative, and has an extensive table of contents.”
– John Martellaro, the Mac Observer

“There are tons of great mobile programming resources but very few great resources for app marketing. Erica and Steve do a fantastic job in their book Pitch Perfect explaining in detail the best way to raise awareness for your indie apps. I have virtual yellow highlighter all over my copy!”
– Elia Freedman, CEO, Infinity Softworks, maker of powerOne calculators

“Because of Perfect Pitch, I now have a glimpse of a bloggers life and can ask myself, “What would I want to see/read if I was in their shoes?” I enjoyed learning from the many real life examples of Do’s and Don’ts, the importance of the subject line, and the structure of a description. I also laughed quite a few times at the comics throughout the book. The comic where the mom reviewed her sons app cracked me up.”
– Saied G, It’s About Time Products LLC

“I bought  & gifted “Pitch Perfect” after seeing @macgenie’s tweet last week. Started it today.  Condensed wisdom.”
— Mark Fuccio, Tactics Sells High Tech Inc.

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Coming soon from Sand Dune Books: PITCH PERFECT!

Published on May 7, 2012 by in News

Reviews from popular websites can make or break your product. So why do so many developers throw opportunities away? Some devs work on their apps and hardware for months or years and then send in weak, quickly written pitches that fail to sell their excitement. These two-minute e-mails and months-in-development ideas quickly move from the blogger’s inbox to the trashcan rather than getting featured on the front page of a site.

Noted bloggers Erica Sadun and Steven Sande have been hard at work writing about the successful pitch. Their upcoming title called Pitch Perfect teaches readers how to effectively position and sell their product’s story. This book won’t guarantee positive reviews, but you’ll learn how to avoid many of the most common pitfalls that send your message off-track.

Remember this: most web site staff members are passionate about good apps and accessories. They want to love your product as much as you do—but if you don’t tell them why, your pitch will be lost among the hundreds that sites receive daily.

Learn how to pitch your product to a top website, and turn your sales from lackluster to blockbuster.

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Getting Ready for Mountain Lion now in Kindle bookstore

Published on May 5, 2012 by in Books

Our newest title, “Getting Ready for Mountain Lion: Prepare to pounce on Apple newest OS X release” is now available in the Amazon Kindle Bookstore.

Are you ready for the Mac OS X 10.8 Mountain Lion upgrade? Steve Sande and Erica Sadun created a guide for everyone who wants to get their Mac into shape before Mountain Lion hits this Summer. Learn how to clean up and optimize your system, prepare backups, and strategize about the upgrade so your Mac is clean and primed for the new OS.

In “Getting Ready for Mountain Lion”, Sande and Sadun lay out key strategies for deciding whether to upgrade or not, checking your Mac for readiness, and considering how your applications will be affected.

You’ll discover how to streamline and back up your computer, create an emergency fall-back plan, and prepare for the upgrade itself. The book finishes by exploring things you’ll need to know about after upgrading.

Chock full of useful hints, experienced-backed know-how, and practical advice, this is the book every OS X owner needs before making the jump to Mountain Lion. Short, practical, and focused, it offers a great starting point to prepare for your upgrade.


“From the obvious to the esoteric, a great guide to organizing your preparations, and thinking, for the move to Mountain Lion. Whether you are an expert or a novice, this will help you make the transition in a controlled, logical fashion.” — Chuck Joiner, Producer and Host, The MacVoices Group

“Steve and Erica have managed to take an intimidating chore and turn it into an approachable series of tasks. This book is a handy reference for anyone of any skill level.” — Kelly Guimont, Talkcast host and blogger

“With a great collection of tips and best practices, “Getting Ready for Mountain Lion” is a must-have resource for anyone who’s looking forward to Apple’s major desktop upgrade this summer.” — Federico Viticci, Editor-in-chief,

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Talking to Siri now in paperback!

Published on April 21, 2012 by in Uncategorized

Talking to Siri is now available in paperback from QUE Books! Click here to buy or get more information.

Sweet-talk SiriTM into doing practically anything!

Apple’s Siri voice technology is even more amazing when you really know how to talk to it. Now, two top Apple tech experts show how to talk Siri into doing more than ever before! Just look up what you want to do, and you’ll find tested
step-by-step instructions for getting exactly the results you want. From start to finish, this book is packed with quick and easy ways to make Siri even more reliable and useful—and way more fun!

  • Get more accurate recognition every time you use Siri
  • Ask questions that avoid “misunderstandings” and lead to precise, accurate answers
  • Check weather forecasts, stock prices, and lots more
  • Help Siri recognize and connect with your spouse, children, and parents
  • Use Siri to stay in touch with friends, colleagues, and customers
  • Transform Siri into your personal media DJ
  • Find the nearest store that’s selling whatever you’re looking for
  • Let Siri calculate restaurant tips and “splitting the tab”
  • Use Siri to organize your life—and never miss another commitment
  • Answer math and science problems with Siri and Wolfram Alpha
  • Dictate memos, text and Twitter messages, and even blog posts
  • Make sure Siri responds only to you, not to an impostor
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New ebook — “Kindle Fire Sparks: Managing Email”

Published on November 27, 2011 by in Books

The third title from Sand Dune Books is the second entry in our popular Kindle Fire Sparks series. Kindle Fire Sparks: Managing Email ($3.99) targets the new Kindle Fire owner who wants to know how to maximize use of the Fire to communicate with friends, family and co-workers.

Your new Amazon Kindle Fire tablet offers a lot more than just a great media player. The email app built into the brains of the Fire provides a powerful tool for communicating with friends, relatives, and co-workers.

While standard Gmail account set-up is simple, many Kindle owners encounter difficulties connecting with their favorite email servers. This Kindle Fire Sparks volume answers your questions about sending and receiving mail on your device.

Are you trying to use a Gmail account with a custom domain name? Need to connect to the Microsoft Exchange ActiveSync server at work? Are there other email apps you should consider using? How can you leverage attachments for sending and receiving documents, photos, and other important files? How do you transfer your computer’s address book contacts to your Kindle Fire?

“Kindle Fire Sparks: Managing Email” answers these and many other questions. You’ll read about:

* Setting up a Gmail account (with or without a custom domain name)
* Establishing email with other providers
* Troubleshooting common setup issues
* Managing messages in your inboxes
* Connecting to Microsoft Exchange ActiveSync Servers
* Transferring Microsoft Outlook and Mac Address Book contacts to the Kindle Fire

and more!

Whether you’re a newbie to the world of tablets, or if the Kindle Fire represents another gadget in your collection, this book adds a useful resource to your reference library. And best of all, you can read it on your Kindle Fire!

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Kindle Fire Sparks: Adding Third Party Content to your Kindle Fire

Published on November 23, 2011 by in Books

The second title from Sand Dune Books is now available in the Amazon Kindle Bookstore! Titled “Kindle Fire Sparks: Adding Third Party Content to your Kindle Fire,” this $2.99 ebook written by Sand Dune Books partner Erica Sadun is the first of several books we’ll be publishing about the inexpensive tablet from Amazon.

What’s the book all about? Here are some details from the description:

Your new Kindle Fire tablet offers a wonderful portable media experience. Amazon’s tight store integration helps you fill your device with movies, books, games, and more. Just browse to the store, make your selections, and soon you’re enjoying that content on your device.

So what do you do when you want to go beyond the store? What if you have a PDF that your business partner sent you to review or you want to listen to music from your iTunes library or download a podcast? What happens if you buy your books from third-party vendors, and not from the Amazon store? Can you install apps from the Google Marketplace that haven’t been released yet in the Amazon app store for Android? What happens if you want to view pictures from your personal camera, or AVI recordings from your computer’s TV tuner?

In each of these cases, you can still access and enjoy that content on your Kindle. This book shows you how. That’s because the Kindle Fire’s content doesn’t end with the Amazon store. You can easily add, view, and remove media outside of purchasing them directly. This book shows you how.

You’ll read about:

* Connecting your Kindle Fire to a computer to manage content
* How to load supported media file formats and how to play unsupported formats
* Moving files to and from Amazon’s Cloud Drive
* Secret mail tricks to load media and applications
* Sideloading applications from the Google Android Market
* Managing your media library and cloud storage from the web

and more!

Best of all, you can do everything in this book with no advanced hacking necessary. If you thought you’d have to root your device and void your warranty, think again. You’ll learn how to bring content to your Kindle Fire using approved transfer techniques, without any low-level system hacking.

Expect to see the book in the iBookstore as well in the near future, along with the second Kindle Fire title from Sand Dune Books.

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“Talking to Siri” now in the iBookstore

Published on November 17, 2011 by in Books, News

If you were waiting for “Talking to Siri: Learning the Language of Apple’s Intelligent Assistant” to make it to the iBookstore, your wait is over!

As of this morning, the book has arrived in the iBookstore and is available at the same low price of $4.99. Many thanks to all of you who were waiting; your patience has been amazing as we waited for the approval process to take place.

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“Talking to Siri” submitted to Apple; a few updates made to Kindle version

Published on November 11, 2011 by in Books, News

A few days ago, we submitted Talking to Siri to iTunes Connect in order to get it into the iBookstore. Now it’s all up to Apple, but hopefully we’ll have the book ready to go for you in the next week or so.

Unlike Amazon, Apple has an approval process for ebooks. While this usually results in much better quality ebooks than some of the Kindle books I’ve seen, it slows down the process of getting books to our readers.

We’ve also made a few updates and corrections to the Kindle version of the book, but as of yesterday it didn’t appear that the corrections were being sent out to new buyers. We found out that there’s a process where we have to contact Kindle Direct Publishing tech support and ask for them to send out an email to all purchasers so that all of you can get the update. That process was just completed, and the update emails should go out sometime next week. Thanks for your patience!

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Sand Dune Books now on Google+

Published on November 7, 2011 by in News




Yessirree, you can now add Sand Dune Books to your Google+ circles. Here’s a link:

That long string of numbers apparently points you to our page, although it would be a lot more friendly if Google could figure out a way to use something like “sanddunebooks” as our Google+ address.

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iBooks version of “Talking to Siri”: We’re working on it (Updated)

Published on October 29, 2011 by in News, Update

We’ve had a lot of people asking about why Talking to Siri hasn’t shown up in the iBookstore. We wanted to get the book out as quickly as possible, which is why we chose to start with the Kindle Bookstore. We’re now working on getting the file converted to the ePub format that the iBookstore requires, as well as getting an International Standard Book Number (ISBN). We didn’t need that for the Kindle Store, but it’s required by Apple.

The US provider of ISBNs is offline this weekend, so it we’re hoping to get the book into the store sometime in the next week. Be sure to visit our site or follow us on Twitter (@sanddunebooks) to find out when Talking to Siri arrives in the iBookstore.

UPDATE:, the company that supplies ISBNs to publishers throughout the United States, was seriously affected by the recent storms on the East Coast. As a result, they’ve now been down since late Friday. We can’t move forward with the iBookstore version of Talking to Siri until we get the ISBN. We appreciate your patience with this situation.

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